DOOR is a special initiative of our growers. Main goal: A joint vision on sales and marketing of our beautiful produce and the practical execution thereof. Experienced sales persons and marketers outline this important goal daily. We work with product groups. Every group completely focuses on their own produce.
Because of our scale we are an influential player in the market. We give 100 % effort to help benefit our growers to take centre stage. The members are comparable in size and show similar entrepreneurship. They happily invest in marketing and product innovation. The strategy and focus are aimed at achieving a distinguishable position with the customer and bring about a better than average price. We can achieve this by investing in exclusive chain partners. Via these partners we work on a long-term relation with retailers.
Our organisation is horizontally organized and transparent. Everything is focussed on result. In our function as a platform we are able to exchange knowledge and experience between product groups effectively. As a result a decisive organisation network arose in which we can tackle projects such as marketing, innovation, seed improvement and internationalisation quickly and commercially. On top of that, this cooperative collaboration offers cost reductions for our individual members.
- Maximal facilitation of members in the sphere of sales, marketing, financial transactions, food safety, ICT and HRM.
- Share knowledge and experience
- Be an essential extension as a sales and marketing organisation to individual growers