DOOR is the instigator and developer of plans, strategies and activities to support and optimise the brands.
During regular meetings experts inform each other about ongoing projects. Getting things done together plays a significant role. For instance, marketers debate about the joint purchase of market data. Special projects attract focus during the ‘retail day’ that is organized annually. During this day the focus is on sharing knowledge with service providers and retailers.
Exploring the market
Our brands sell their products throughout Europe. To explore these markets we make frequent visits. What are the trends, which retail formulas are in place here and are there other developments form which we can learn or can play into? DOOR organizes this for her brands.
To be able to answer (international) questions from the market, DOOR works with a Retail Explorer. He makes contact with the retailers and talks to them. Opportunities from the market will be passed on to the brands. The Retail Explorer also looks into new markets.
Berlin is home to one of the most important trade fairs in the international fruit- and vegetable sector every year. DOOR’s stand always prominently displays her brands. It’s where our sales persons and marketers talk to existing- and potential customers.