It is important to learn from each other. By joining forces we can seize opportunities quickly and decisively ánd offer the best quality and service.
In the chain
DOOR has an independent position in the market. This means we are free to choose our chain partners. DOOR chooses chain partners with the best contacts in the market or end customer. This choice leads to long term relations based on mutual trust. To do as we say and to be of permanent value is important to us. We prove this by providing high quality products, share our knowledge and jointly explore and utilize opportunities.
A telling example of cooperation in the chain is Market Intelligence. Our product groups invest in market- retail- and consumer information to develop products and concepts that fit the retailer. To gain insight we use Shopper-insights and test panels as well as other sources. Conversations with parties in the market, listening closely, learning and modify to make even better products and concepts; by doing so we collectively optimize circumstances and important innovations in the sale of our beautiful fruiting vegetables. Based on these insights Prominent realised the concept of ‘Partner on the plate’. Purple Pride developed a variety of BBQ-labels to boost sales in shops.