Besides the regular products we also have many specialties in our assortment. Green Diamonds offers, besides the standard cucumbers, mini cucumbers, ideal for two-person households. Purple Pride offers the next specialties: (mini) Graffiti, white aubergine, Nasu, Konasu, Purpura and the Patlican. Piece by piece unique aubergines in both colour and size. Pre-eminently suitable for Foodservice and whole salers. Prominent offers next to large, medium and cocktail vine tomatoes a large variety of specialties: Yellow cocktail vine, (mini) plum, piccolo, dunnee and vine cherry
Our growers keep a close eye on the development of new varieties with seed improvers. Appealing varieties get a test field in the greenhouse. The growers evaluate the new varieties in taste, shape and growth characteristics. Then marketers, in close cooperation with everyone involved, investigate if there is a market for this new variety.
By closely monitoring the developments of new products we keep our varieties competitive and we are always on the lookout for new segments that can have a positive contribution to the perfect shelf. This results in a good win-win situation for both retailer and grower.
A good example is Hulkie by Green Diamonds. This mini cucumber is tested at a large Dutch retailer. In 150 chain stores the Hulkie was a big success. In 2016 Green Diamonds will supply 450 chain stores with Hulkies. Purple Pride provides besides the standard aubergine also the unique Graffitti, to the same retailer.