Perry Dekkers starts as Commercial Director at DOOR

Grower Cooperative DOOR has recruited Perry Dekkers as Commercial Director. In doing so, DOOR is taking the next step in developing the commercial organization for its brands Green Diamonds, Paprico, Prominent, Purple Pride, and SweetPoint. Perry’s arrival will help DOOR achieve its ambition of sustainable growth based on three pillars: growth in supply, further sustainability of cultivation, and strengthening the market position of our brands and businesses.

Perry will head the commercial teams and business development as from 1 February, focusing in his position on strategic retail account management, fleshing out the chain partner strategy, and developing new market channels and revenue models. With Jan Opschoor, he will form DOOR’s management.

With his broad knowledge of international sales and marketing, retail, and category management, he will significantly contribute towards the further professionalization of the DOOR organization in the supply chain. Perry has held various commercial positions at Dümmen Orange, Heineken, and FloraHolland. For the past four and a half years, he has worked as Dümmen Orange’s Commercial Director for various international regions. Perry: ‘With its attractive product portfolio, Grower Cooperative DOOR has developed into a powerful player in the fruit and vegetables sector. I am really looking forward to using my knowledge and experience for this wonderful organization.’