Purple Pride

Purple Pride and DOOR
“DOOR offers Purple Pride the best of both worlds. We have the freedom to make our own decisions. But at the same time, we can also share knowledge and experience with other products under the DOOR umbrella brand. That works perfectly for us. What’s more, DOOR is a fresh, ambitious organization and we feel right at home with them.”
Pleun van Duijn – Purple Pride grower

Range
Purple Pride is the top-supplier of the tastiest aubergines grown anywhere on Dutch soil. Rich in flavour and cultivated with love, passion, and care. The proof is in the taste! Purple Pride offers an extensive variety of aubergines, including different sizes of standard aubergines and a series of special varieties such as (mini) graffiti, white aubergines, Nasu, Konasu, and Purpura. Surprisingly versatile products, each with their own unique shape, colour, and taste. Our ambition is to increase aubergine consumption, together with our customers and partners.

Sustainability
Sustainable entrepreneurship is high on the agenda at Purple Pride. This is reflected in our environmentally-friendly packaging, biological crop protection, and efforts to improve our recycling rate. We also re-use the CO2 and the heat generated by a fertilizer factory at our cultivation site in Terneuzen. As you can see, we like to lead the way when it comes to a clean and energy-efficient future.