Our brands
Purple Pride

3 growers
42 hectares
Standard aubergines and special varieties
Purple Pride and DOOR
“DOOR offers Purple Pride the best of both worlds. We have the freedom to make our own decisions. But at the same time, we can also share knowledge and experience with other products under the DOOR umbrella brand. That works perfectly for us. What’s more, DOOR is a fresh, ambitious organization and we feel right at home with them.”
Pleun van Duijn – Purple Pride grower
Range
Purple Pride are known for our high quality aubergines and our extensive range of special varieties. They stands for quality, freshness and sustainability. Each and every day. Purple Pride offers an extensive variety of aubergines, including different sizes of standard aubergines and a series of special varieties such as Graffiti, Mini Graffiti and Nasu. Surprisingly versatile products, each with their own unique shape, colour, and taste. Our ambition is to increase aubergine consumption, together with our customers and partners.
Sustainability
Sustainability is important both to us and our customers. Purple Pride continually invests in making cultivation more sustainable with various initiatives. That is why we use raw materials sparingly in our greenhouses, work hard on recycling, and pursue a minimal waste policy. As a result, all Purple Pride cultivation sites were awarded the ‘On the way to PlanetProof’ quality mark in September 2018. If you are curious about the initiatives, read more about them on our website.