We share creative ideas, uncover new opportunities, and talk to retailers about how we can grow the market. It’s what our product specialists are good at. After all, they each focus all their attention on one product only, while closely liaising with each other to tackle intriguing projects together.
Developing new varieties
Our growers keep a sharp eye on new varieties being developed by seed breeders. Promising varieties are trialled in the greenhouse. It is up to our growers to judge the taste, shape, and cultivation properties of the new varieties. Then, marketing specialists work closely with stakeholders to examine whether there is a market for the new variety. By keeping abreast of new product developments, we ensure that our varieties are in line with market needs. We are always on the lookout for new segments that bring something new and exciting to the shelf. It’s a win-win situation for retailers and growers.
Our business development manager helps our brands to innovate by studying new product combinations and identifying new market channels.