Market and product knowledge
Our brands are marketed by specialist sales teams. The product specialists from these teams know everything there is to know about their product and their category. To help us better understand the market, our brands invest in market, retail, and consumer research – both together and individually. By analysing customer behaviour and organizing test panels, we develop products and concepts that suit each specific retailer. Equipped with this knowledge, we advise our customers about the best way to arrange a shelf display, proposing ideas that really appeal to consumers.
Consulting market players, listening, learning, and improving products and concepts all form part of our day-to-day work. That is how we secure the ideal conditions and major innovations together to market our fruit.
Our product specialists translate learnings from detailed retail analyses and consumer insights into all kinds of actions to support sales on the shop floor. Our aim is to increase revenue for the product category, through measures such as offering samples in-store and developing innovative concepts.